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1 product placement
размещение продукта
Тактика, основанная на размещении рекламы в кинофильмах или телевизионных шоу; в некоторых случаях продукт или услуга фигурируют в сценах фильма, в других артисты на экране употребляют продукт или пользуются услугой. Типичный пример. В культовом фильме «Матрица» Киану Ривз и иже с ним бесконечно играются с мобильными телефонами. Характерно, что почему-то только с Nokia. Или взять кино «Угнать за 60 секунд». Очень много красивых стильных машин. Но особое внимание – Mercedes Benz. Красиво, но довольно топорно обыгран тот факт, что последнюю модель угнать невозможно, поскольку используются специальные лазерные ключи. Опять же рассказано, что это такое и с чем их едят. Остается добавить, что режиссер фильма – Доминик Сена – известный в прошлом рекламщик…
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > product placement
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2 product placement
1) марк. продакт плейсмент (метод продвижения продукта; появление или упоминание товара или услуги в фильме, книге, телевизионной или радиопередаче, оплаченные производителем продукта)See:2) марк. = merchandising 2), -
3 product placement
1) Юридический термин: размещение скрытой рекламы2) Фармакология: размещение брендов в СМИ, размещение товаров в СМИ3) Реклама: рекламное размещение продукции, изображение торговых марок ( или упоминание о них) в произведениях нерекламного характера; размещение рекламируемого продукта в кино -
4 product placement
марк. сущ. (использование определённого продукта в кинофильме или телевизионной передаче)продакт-плейсментскрытая рекламаАнгло-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > product placement
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5 product placement
сущ.; марк.продакт-плейсмент, размещение (скрытой) рекламы (в кинофильмах, сериалах, книгах) -
6 mass media product placement
Фармакология: размещение брендов в СМИ, размещение товаров в СМИУниверсальный англо-русский словарь > mass media product placement
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7 media product placement
Фармакология: размещение брендов в СМИ, размещение товаров в СМИУниверсальный англо-русский словарь > media product placement
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8 media's product placement
Фармакология: размещение брендов в СМИ, размещение товаров в СМИУниверсальный англо-русский словарь > media's product placement
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9 placement
сущ.1) общ. размещение, расположение (процесс установки чего-л. в определенном месте или в определенной позиции, а также сам факт такой установки)2) фин. вложение, размещение (вложение денег в какие-л. активы)Syn:See:director of placement 1), placement agent, direct placement, placement agent, placement ratio, product placement, private placement3) упр. размещение, распределение, назначение (распределение какой-л. работы между исполнителями)Syn:4) упр., эк. тр. назначение [определение\] на должность (деятельность отдела кадров по направлению подходящих кандидатов на имеющиеся вакансии)See:director of placement 2) job placement, placement agency, College Placement Council, college placement office, director of placement, outplacement
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( USA) = placing.* * *. Банк, помещающий евродоллары в другой банк (продающий евродоллары другому банку), производит размещение средств . Инвестиционная деятельность .* * *см. place -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 placement
сущ.Syn:See:The new English-Russian dictionary of financial markets > placement
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12 placement
размещение; помещение; вложение (капитала); определение на должность; размещение рекламы; размещение рекламы в контексте фильмов, передач и т.д.♦ key placement наиболее выигрышное размещение с точки зрения места♦ product placement продакт-плейсмент; размещение рекламы в контексте фильмов, передач и т.д -
13 placement-and-routing software
English-Russian base dictionary > placement-and-routing software
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14 marketing’s “four Ps” (product, pricing, placement, promotion)
Общая лексика: "четыре П" в маркетинге (продукт, политика цен/затрат, позиционирование, продвижение)Универсальный англо-русский словарь > marketing’s “four Ps” (product, pricing, placement, promotion)
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15 PPN
1) Медицина: peripheral parenteral nutrition2) Военный термин: procurement program number3) Сельское хозяйство: primary plant nutrient4) Шутливое выражение: Pokemon Palace Network5) Сокращение: Parameterized Post-Newtonian formalism for general relativity, Project-Programmer Number6) Вычислительная техника: Public Packet Switching7) СМИ: Pet Product News8) Деловая лексика: Product Placement Network9) Сетевые технологии: Processors Per Node -
16 ppn
1) Медицина: peripheral parenteral nutrition2) Военный термин: procurement program number3) Сельское хозяйство: primary plant nutrient4) Шутливое выражение: Pokemon Palace Network5) Сокращение: Parameterized Post-Newtonian formalism for general relativity, Project-Programmer Number6) Вычислительная техника: Public Packet Switching7) СМИ: Pet Product News8) Деловая лексика: Product Placement Network9) Сетевые технологии: Processors Per Node -
17 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
18 facing
1. прил.1) общ. облицовочный; покрывающий2) общ. лицевой3) общ. противостоящий, расположенный напротив (чего-л.)See:4) общ. ориентированный, установленный лицом (обозначение направления лицевой поверхности предмета, товара, рекламного носителя и т. д.)south-facing billboards are seen by the drivers travelling nourthbound — билборды, установленные лицом к югу, видны водителям, едущим на север
See:2. сущ.1) общ. облицовка, отделка; наружное покрытие, внешний слой2) торг. обертка, оболочка3) общ лицевая сторона4) рекл. ориентация [лицевая сторона\] (рекламного) щита (ориентация установки наружной рекламы по отношению к потоку преобладающего движения)See:5) марк. выкладка товараа) (выкладка товара на полках или в торговом зале "лицом к покупателю")б) (представление товара способом, который заставит людей покупать товар)Syn:6) марк. штука выкладки*, выкладка* (единица измерения количества упаковок товара, выложенного на горизонтальных полках "лицом к покупателю"; имеется в виду передние ряды, задние и вертикальные ряды не учитываются)Sales increase each time a facing is added, however once there are four facings sales reach saturation point. — Объем продаж товара увеличивается с каждой новой выкладкой на полке, однако же, когда число упаковок [выкладок\] в ряду доходит до четырех, объем продаж достигает точки насыщения.
* * *в наружной рекламе расположение одного или нескольких рекламных щитов или панелей в одном месте так, что они открыты для обзора пассажирами приближающегося транспорта -
19 PI
1) Общая лексика: hum. сокр. Protease Inhibitor, piping & instrumentation drawings, point of intersection2) Компьютерная техника: Parity Inner, Pocket Informant, Power Intelligence, Priority Inherit, Process Information, Processor Interface3) Биология: plasma4) Медицина: Prescribing Information (инструкция по медицинскому применению препарата), Principal Investigator (главный исследователь/руководитель исследования в исследовательском центре - при проведении клинических испытаний), protease inhibitor - ингибитор протеазы5) Американизм: Policy Iteration, Pure Imported6) Ботаника: Plant Introduction7) Военный термин: Photographic Interpretation/Interpreter, parachute infantry, performance improvement, performance index, periodic inspection, personal identification, personal identity, photogrammetric instrumentation, photographic intelligence, photointerpretation, photointerpreter, physical inventory, pilot item, pilotless interceptor, point initiating, point of impact, point of interception, position indicator, practice intercept, precision instrument, preflight inspection, preliminary inspection, preliminary investigation, preliminary issue, preplanned product improvements, prepositioned instruction, principal investigator, probability of identification, procedure instruction, procurement item, product improvement, proficiency index, program of instruction, programmed instruction, public information, publication instructions8) Техника: Para influenza, Proportional-plus Integral, packet interleaving, pattern information, payload interrogator, percent isolated, photo interpreter, position indication, primary input, procedural interface, program interrupter, proportional integral, purge isolation9) Сельское хозяйство: (Phosphatidylinositol) фосфатидилинозиты (обычно в сочетании PI-PLC при анализе молока в Америке), Preliminary Incubation, parainfluenza10) Шутливое выражение: Phantom Investigator11) Химия: Phosphate Ion12) Математика: Pareto Improved, показатель приоритета (priority index), полиномиальное тождество (polynomial identity)13) Железнодорожный термин: Paducah and Illinois Railroad14) Юридический термин: Participating Informant, Permanently Identified, Post Institutionalized15) Страхование: personal injury, premium income, professional indemnity16) Биржевой термин: Portfolio Investment17) Грубое выражение: Personal Idiot18) Сокращение: Performance Indicator, Photo-Interpreter, Physics International Co. (USA), Practice Interception, Primary in, Private Investigator, Probability of Intercept (Also POI), Process (or Program) Instruction, phase in, point-insulating, preliminary inquiry, priority index, production illustration, the ratio "pi", Product Information (Техническая Спецификация продукта), Pacing Indicator, Priority Interrupt, present illness, Техническая Спецификация продукта (Product Information), Blood Clotting, International Protocol, Ionized Phosphorus, Isoelectric Point (chemistry), Istiqlal Party (Independence Party, Morocco), Pacific Institute, Pacific Internet (Internet Service Provider), Package Insert (medications), Packet Interface, Paducah & Illinois Railroad, Paedagogisches Institut (Vienna, Austria), Page Impression (Internet advertising), Page Interleaving, Paging (assembly language ASM51 assembler control), Pampers Institute (UK), Panicle Initiation, Paper Insulated, Par Interim (French: Deputizing), Paradigm Infinitum (Singapore), Parallel Interface, Parameter Identifier (ITU-T), Parameter Indicator, Paranoid Ideation, Paranormal Investigator, Parent Initial, Parents for Inclusion, Parris Island, Particular Integral, Partner Institution, Pass Interference (football), Passes Intercepted (soccer), Passive Intercept, Paternity Index, Payload Integrator, Pearl Islands (Hawaii), Penile Implant, Pentium I (Intel), Per Inch, Per Inquiry, Perception Immediate (French), Perceptually Impaired, Perforated Initials (philately), Performance Insight (Oracle), Perimeter Institute for Theoretical Physics, Peripheral Iridotomy, Perlite Institute (Staten Island, NY), Perpetual Inventory, Persistently Infected, Personal Identifier, Personal Injury (legal), Personal Inspection, Personal Investigator (less common), Petroleum Institute, Phase I (clinical studies), Philadelphia Inquirer (newspaper), Philippine Islands (slang), Phosphate (Inorganic), Phosphorus Index, PhotoImpact (digital imaging software), Physically Impaired, Physician Information, Physicist Interface, Physics International, Physik Instrumente, Piaui (Brazil), Pinellas (plant; Florida), Pinneberg (auto license plate), Pisa (Tuscany, Italy), Planet Internet, Plant Industry (CSIRO), Plant Information (real-time software products such as SCADA), Plant Integrity, Plasticity Index, Platform Initialization (Specification), Please Inquire, Pleasure Island (Disney World), Plouffe's Inverter, Plug In, Point of Inflection (engineering), Police Interceptor, Policy Issuance (insurance), Policy and International Affairs, Politically Incorrect, Polyisocyanurate (rigid foam contruction material), Polynomial Identity (mathematics), Ponderal Index, Population Institute, Portable Interceptors, Post Inoculation, Post Intelligencer (newspaper, Seattle, Washington), Postinjection, Power Integrations, Power Interface, Praktische Informatik (German: Applied Informatics), Pre'compte Immobilier (French: tax on real estate), Predictive Index, Preliminary Injunction, Presque Isle (Michigan), Pressure Indicator (industrial control description), Price Integrity, Primary Immunodeficiency, Primary Investigations, Prime Implicant, Principal Insured, PrintImage International, Priority Inheritance, Privacy International (human rights group), Private Idaho, Private Investigations (movie), Process & Instrumentation, Process Improvement, Process Industries, Processing Instruction, Procurement Instruction, Product Integration, Product Integrity, Productivity Increase, Professional Indemnity (insurance coverage), Professional Informant, Profil Infirmier, Proforma Invoice, Program Identification, Program Improvement, Program Index, Program Information, Program Instructions, Program Integrity, Program Interruption, Program Isolation (IBM), Project Identification (number), Projector Infantry, Projets Individuels, Propidium Iodide, Proportional-Integral (controller), Propriedade Intelectual (Intellectual Property, Brazil), Prospective Internationale, Protease Inhibitor, Protocol Interpreter, Psicologi'a Integrada (Portugese), Psykoterapiinstitut (Stockholm, Sweden), Public Intoxication (law enforcement), Pulsatility Index, Pulse Induction, Pulse Inverter, Punto Informatico, Purchasing Instruction, Pursuit Inc., Pusat Informasi (Indonesian: Information Center)19) Физика: 3. 1415926535, Polarisation Index20) Физиология: Post Injection, Pulmonary Insufficiency21) Вычислительная техника: program interrupt, Placement and Interconnect (system, VLSI, MIT), Информационная система производства (ИСП)22) Нефть: Petroleum Information, high resolution induction log, impregnated paper, phasor induction log, production index, коэффициент продуктивности (productivity index), процент обнаруженных неисправностей (percent isolated), Phasor-Induction Spherically Focussed Log23) Иммунология: фагоцитарный индекс24) Биохимия: Pepsin Inhibitor25) Связь: "Program Invocation"26) Картография: photo interpretation, place, point of intersection27) Фирменный знак: Precision Instruments, Priceless Inn29) Деловая лексика: Plant Information, Process Innovation, Project Idea, Provider Independent, индекс прибыльности30) SAP. пенсионное страхование31) Глоссарий компании Сахалин Энерджи: performance information, profitability index (profit/investment ratio discounted), индекс продуктивности, индикатор давления (pressure indicator), показывающий манометр (pressure indicator), productivity index (profit/investment ratio discounted), (log) high resolution induction log32) Менеджмент: индекс доходности, индекс рентабельности33) Образование: Public Instruction34) Сетевые технологии: Path Identifier, Presence Information35) Полимеры: penetration index, polyimidazole, polyimide, polyisoprene, полиимид36) Программирование: Pages In37) Автоматика: proportional-integral38) Сахалин Р: Productivity Index, pressure indicator39) Сахалин Ю: profitability index40) Химическое оружие: Pulse input, project instruction41) Макаров: Penning ionization42) Табуированная лексика: сутенёр43) Безопасность: Personal Information44) Расширение файла: Programmer's Interface45) Нефть и газ: ЭП, эксплуатационный показатель, Performance Indicators46) Логистика: Proforma-Invoice (проформа-инвойс)47) Карачаганак: (productivity index) коэффициент продуктивности48) Электротехника: point insulation, power input, Polarization Index49) Арматура: (position indicator) УП (указатель положения)50) Общественная организация: Project Inform51) Должность: Physician Investigator, Political Informant, Pool Instructor, Position Independent, Primary Investigator, Principle Investigator, Problem Investigator, Program Integrator, Property Inspector, Pure Integrity52) Программное обеспечение: Programming Interface53) Единицы измерений: Pyramid Inch -
20 PPP
1) Общая лексика: Private Public Partnerships, Public Private Partnership, ГЧП2) Компьютерная техника: Poster Printer Paper3) Медицина: post-procedure pneumonia4) Военный термин: package petroleum product, performance prediction program, phased project planning, plan position presentation, planning purpose proposal, priority placement program6) Сельское хозяйство: СЗР (plant protection prodycts - средства защиты растений)7) Шутливое выражение: Pink Princess Posse, Pointless Party Protocol, Power Puff Power8) Юридический термин: Pistol Pack Posse, profit per partner10) Политика: паритет покупательной силы (purchasing power parity), паритетная покупательная способность (purchasing power parity), государственно-частное партнерство11) Телекоммуникации: Point-to-Point Protocol (IETF)12) Сокращение: Point-to-Point Protocol( successor to SLIP (q.v.)), Prepositioning Procurement Package, Priority Placement Program (USA), Window Book's Postal Package Partner (delivery-confirmation and manifest software for domestic Priority mail, Parcel Post and 1st Class mail using the USPS Manifest program and the USPS Electronic Delivery and Signature Confirmation programs), publishing and print planning (for instance: PPP software is tested through the PAGE program), pull and push plate13) Физика: Physics For Paper And Print14) Вычислительная техника: Platform of Privacy Preferences, Point-to-Point Protocol (Internet, PPP, RFC 1171/1661), Point-to-Point Protocol (successor to SLIP (q.v.))15) Биохимия: Platelet Poor Plasma16) Банковское дело: паритет покупательной способности валют (purchasing power parity)18) Пищевая промышленность: Prairie Power Pellets19) Экология: polluter-pays-principle, принцип "платит загрязнитель", принцип " загрязнитель платит" (Polluter-Pays-Principle)20) СМИ: Paperless Publishing Process, Poetical Pleasing Poets, Presentation Practice Production, Public Purpose Programs21) Деловая лексика: Penultimate Profit Prospect, Plant Protection Procedure, паритет покупательной способности (purchasing power parity)22) Образование: Problem Problem Problem23) Инвестиции: purchasing power parity24) Сетевые технологии: протокол "точка-точка", протокол двухточечной связи25) Безопасность: Protect Proper Patch26) Интернет: Point-to-Point Protocol, Pay-Per-Performance27) Расширение файла: Point-to-Point Protocol (Internet)28) Энергосистемы: pool purchase price29) Нефть и газ: 3P Arctic, Arctic PPP, polar petroleum potential, арктический нефтегазоносный потенциал, полярный нефтегазоносный потенциал30) Военно-политический термин: (Proliferation Prevention Program) Программа по предотвращению распространения (ОМУ)31) Электротехника: peak pulse power32) Майкрософт: протокол PPP33) Общественная организация: Peace Papers Packet, Prevention Puppet Project34) Должность: Per Pay Period35) Чат: Personal Projects Page36) NYSE. Pogo Producing Company37) Аэропорты: Proserpine, Queensland, Australia38) Программное обеспечение: Perl Pre Processor39) Международная торговля: People's Progressive Party
См. также в других словарях:
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product-Placement — (Produktplatzierung) ist die gezielte Darstellung von Markenprodukten in verschiedenen Medien. Sie ist ein Instrument der Kommunikationspolitik im Marketing und wird vor allem in Film und Fernsehproduktionen eingesetzt. Inhaltsverzeichnis 1… … Deutsch Wikipedia
Product Placement — ist die im Austausch gegen Geld/Vorteile vorgenommene Integration des Namens, des Produktes, der Verpackung, der Dienstleistung oder des Unternehmenslogos eines Markenartikels oder eines Unternehmens in Massenmedien, ohne dass der Rezipient dies… … Deutsch Wikipedia
product placement — ˈproduct ˌplacement This used to be nested under placement , but it doesn t fit there so I have made it a HWD. noun [countable, uncountable] MARKETING when the maker of a product arranges for it to appear in a film or television programme as a… … Financial and business terms
product placement — Product placement forms part of a marketing strategy where manufacturers identify and target an audience of consumers and prepare them for products which they then release on to the market in tandem with, for example, the premiere of a film.… … Encyclopedia of contemporary British culture
product placement — product placements N VAR Product placement is a form of advertising in which a company has its product placed where it can be clearly seen during a film or television programme. [BUSINESS] It was the first movie to feature onscreen product… … English dictionary
product placement — product .placement n [U] a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film … Dictionary of contemporary English
PRODUCT PLACEMENT — Рекламный прием, заключающийся в том, что реквизит в фильмах, телевизионных передачах, компьютерных играх, музыкальных клипах или книгах имеет реальный коммерческий аналог. Обычно демонстрируется сам рекламируемый продукт или его логотип, или… … Словарь бизнес-терминов
Product-Placement — Pro|duct Place|ment, Pro|duct|place|ment [ prɔdaktpleɪsmənt , …mɛnt], das; s, s <Pl. selten> [engl. product placement, aus: product = Produkt, Artikel u. placement = Zuteilung, Zuweisung; das Platzieren, Platzierung]: (in Film u. Fernsehen… … Universal-Lexikon
product placement — noun : the appearance of a product as a paid advertisement within a television program or film * * * ˌproduct ˈplacement 7 [product placement] noun uncountable, co … Useful english dictionary
Product-Placement — Pro|duct Place|ment, auch Pro|duct|place|ment [ prɔdʌktpleismənt] das; s, s <aus engl. product placement, zu product »Artikel, Erzeugnis« (vgl. ↑Produkt) u. placement »Zuordnung, Platzierung«> in Film u. Fernsehen eingesetzte Werbemaßnahme … Das große Fremdwörterbuch